£91.7m–£113.7m
One Champions League line changes the scale of the story.
West Ham gain position-linked money across the model, but the largest step comes in 2020/21 when sixth becomes fourth.
£31.90m from league position
Every season counts — including seasons where the rebuilt table moves the club backwards.
| Season | Actual → No-City | Effect |
|---|---|---|
| 2009/10 | 17th → 16th | +£0.80m |
| 2010/11 | 20th → 19th | +£0.76m |
| 2012/13 | 10th → 9th | +£0.76m |
| 2013/14 | 13th → 12th | +£1.24m |
| 2014/15 | 12th → 11th | +£1.24m |
| 2015/16 | 7th → 6th | +£1.24m |
| 2016/17 | 11th → 10th | +£1.94m |
| 2017/18 | 13th → 12th | +£1.93m |
| 2018/19 | 10th → 8th | +£3.84m |
| 2019/20 | 16th → 15th | +£3.18m |
| 2020/21 | 6th → 4th | +£4.33m |
| 2021/22 | 7th → 6th | +£2.06m |
| 2022/23 | 14th → 13th | +£3.11m |
| 2023/24 | 9th → 8th | +£2.82m |
| 2024/25 | 14th → 13th | +£2.65m |
| Exact model total | £31.90m | |
Displayed season values are rounded. The total uses the underlying position-linked distribution calculation.
This is where the number changes gear.
West Ham United cross European qualification boundaries 2 times in the rebuilt tables.
Europa League qualification becomes Champions League qualification in the rebuilt table.
Conference League qualification becomes Europa League qualification in the rebuilt table.
European values use the lower-to-central methodology: comparable English non-winning UEFA distributions, converted to sterling. They model competition revenue, not a hypothetical run or trophy.
£0 — no survival reversal.
Relegation is tested separately. A position change only creates additional value if the club crosses the survival line.
What we can measure.
That's where the calculation stops. We don't add sponsorship, matchday income, player values, transfers, wages, managerial changes or longer-term consequences.
Those belong to the story. Not the calculation.
It does not price what Champions League qualification in 2020/21 might have changed commercially or on the pitch.